Digital Transformation in Animal Health: Is its Bark Worse than its Bite?

In the UK we love our pets. And in these troubled times, even more people have turned to them with a reported 3.2 million new pet owners since the start of lockdown. Consumer spending on pets in the UK was over £7.8 Billion in 2020. No surprise, then, that digital devices for monitoring and managing pets, especially dogs, are […]