Lecturer: Mark Thompson

In a world increasingly characterised as VUCA – volatile, uncertain, complex and ambiguous – few things are assured. We can be relatively certain that an insatiable demand for high-quality products and services will only be met by individuals and organisations who invest in learning how to manage innovation within an increasingly digital world. While stakeholders are rarely willing to compromise on quality, the demand for value is greater than ever. Traditional business models are increasingly being turned on their heads in both B2C and B2B markets. Organisations of all sizes and missions are facing growing pressure from cost-conscious and eco-aware customers, employees and governments, who are demanding affordable, sustainable and high-quality products that work in the digital era. The module addresses these challenges through integrating innovation, the creation of value from ideas, and entrepreneurship, the skills and ideas to make innovation happen.

Agile Innovation module on the University of Exeter website

Module Lead: Mark Thompson

This module covers 2 core topics: Digital Business and Entrepreneurship. As the business world experiences an increase in the scope and pace of change, dealing effectively with uncertainty becomes a must for business survival. Current themes such as the 4th industrial revolution and the associated ‘future of work’, ecosystem-centred innovation coupled with the global environmental and social challenges require us to engage in new ways of doing business.

Creating the New module on the University of Exeter website

Module Lead: Saeema Ahmed-Kristensen
Lecturers: Ji Han

Industry 4.0 and the advances of digital technologies offers the opportunity to develop data-driven products, services and business. The module brings together creative methods and design thinking approaches to apply digital technologies to address societal or business challenges. The module will develop thinking to bridge data to the context, for example transforming data intelligence to market opportunities or societal challenges informing the design of new product/ service/business concepts. The module will introduce concept generation techniques and understanding and designing stakeholder experiences. Students will work in multi-disciplinary teams across Business and Engineering.

Design Intelligence module on the University of Exeter website

Lecturer: Mark Thompson

This module will introduce you to the fundamentals of digital transformation. To be sustainable, any organisation must position itself for success in the digital era. For new organisations, this means creating a set of structures and practices appropriate to the fast-paced dynamic environment in which they will operate. For large existing organisations (LEOs) this means transforming existing ways of working to meet current and future needs. As a result, digital transformation activities now form an integral part of strategy and decision-making at all organisations in both the public and private sectors. This module will address key aspects of digital transformation, focusing on the practical implications for LEOs faced with driving change across major aspects of their businesses while continuing to meet the expectations of existing clients, stakeholders, and employees. In this module, you will develop an understanding of how digital transformation considerations form the basis for digital strategies in organisations as they evolve to survive and thrive in domains undergoing significant digital disruption. This exploration will be informed through a range of examples and illustrations of practical real-world digital transformation.

Digital Transformation module on the University of Exeter website

Module Lead: Ji Han

Students from across the Business School can undertake their own in-depth research study into a subject of interest related to their degree programme. They will benefit from having the opportunity to plan and manage their individual piece of research on a topic of their interest, which may not have been covered in depth during regular modules. This Dissertation module is supported with classes that explain the process, the principles of management research, and provide guidance on working with your supervisor.
Dissertation module on the University of Exeter website

Module Lead: Stavros Polykarpou