DIGIT Lab seminar: Measuring Digital Transformation Maturity

? Thu 10 March, 4.30–5.30pm ? Register on EventBrite Our DIGIT Lab inaugural seminar of 2022 will be presented by Professors Youngjin Yoo (Case Western Reserve University) and Associate Professor Nicholas Berente (University of Notre Dame). Professor Yoo is widely recognised to be one of the foremost scholars on digital innovation. His papers on layered […]

Golden Marzipan: the 5 great shifts driving digital transformation

18 February, 8–9 am Alan Brown, was a guest speaker at a Golden Marzipan Breakfast Briefing event. Alan has provided a discussion of these 5 Great Shifts in a recent blog post: Digital Economy Dispatch #071 The unprecedented events of the past two years have increased the pressure on organisations to accelerate the delivery of their […]

Establishing the Core Principles of Servitisation beyond Manufacturing

Introduction from a paper by Zena Wood and Phil Godsiff Servitisation is commonly considered a concept that only exists in the manufacturing sector. However, if the UK is to be an international leader in the adoption of servitisation business models, other sectors must be considered. Even in the early stages of the research field, it […]