Nadia has a strong background in software engineering and 14 years of diverse hands-on industry experience. Her research interests focus on addressing the complexities of digitalisation, servitisation, and human-technology interaction within the ‘Smart’ context to deliver real value to customers while benefiting businesses. She has developed DHSmart, a dynamic, data-driven, and human-centred conceptual model and canvas for Smart Product-Service Systems (Smart PSS). Nadia is currently focused on establishing DHSmart as a tool for both theoretical exploration in academia and practical application in the industry.
Part of the University of Exeter Business School
INDEX is a Faculty of Environment, Science and Economy (ESE) Research Centre at the University of Exeter. Our multidisciplinary team looks at the coalescing of data with value, and its implication upon individuals, organisations, innovation and society. Our team brings together computer science, social science and engineering design perspectives.
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