Roger Maull


Journal articles

Sönnichsen S, de Jong A, Clement J, Maull R, Voss C (2024). The Circular Economy: a Transformative Service Perspective. Journal of Service Research  Abstract. DOI.
Pearson S, Brewer S, Manning L, Bidaut L, Onoufriou G, Durrant A, Leontidis G, Jabbour C, Zisman A, Parr G, et al (2023). Decarbonising our food systems: contextualising digitalisation for net zero. Frontiers in Sustainable Food Systems, 7 DOI.
Brewer S, Pearson S, Maull R, Godsiff P, Frey JG, Zisman A, Parr G, McMillan A, Cameron S, Blackmore H, et al (2021). A trust framework for digital food systems. Nature Food, 2(8), 543-545. DOI.
Ponsignon F, Davies P, Smart A, Maull R (2021). An in-depth case study of a modular service delivery system in a logistics context. International Journal of Logistics Management, 32(3), 872-897.  Abstract. DOI.
Pearson S, May D, Leontidis G, Swainson M, Brewer S, Bidaut L, Frey JG, Parr G, Maull R, Zisman A, et al (2019). Are Distributed Ledger Technologies the panacea for food traceability?. Global Food Security, 20, 145-149.  Abstract. DOI.
Batista L, Bourlakis M, Smart P, Maull R (2018). In search of a circular supply chain archetype – a content-analysis-based literature review. Production Planning & Control, 29(6), 438-451. DOI.
Maull R, Godsiff P, Mulligan C, Brown A, Kewell B (2017). Distributed ledger technology: Applications and implications. Strategic Change, 26(5), 481-489.  Abstract. DOI.
Baron S, Patterson A, Maull R, Warnaby G (2017). Feed People First. Journal of Service Research, 21(1), 135-150.  Abstract. DOI.
Batista L, Davis-Poynter S, Ng I, Maull R (2017). Servitization through outcome-based contract – a systems perspective from the defence industry. International Journal of Production Economics, 192, 133-143. DOI.
Parry GC, Brax SA, Maull RS, Ng ICL (2016). Operationalising IoT for reverse supply: the development of use-visibility measures. Supply Chain Management, 21(2), 228-244.  Abstract. DOI.
Ng I, Scharf K, Pogrebna G, Maull R (2015). Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management. International Journal of Production Economics, 159, 76-87. DOI.
Ponsignon F, Klaus P, Maull RS (2015). Experience co-creation in financial services: an empirical exploration. Journal of Service Management, 26(2), 295-320.  Abstract. DOI.
Maull R, Smart A, Liang L (2014). A process model of product service supply chains. Production Planning and Control, 25, 1091-1106.  Abstract. DOI.
Ponsignon F, Maull RS, Smart PA (2014). Four archetypes of process improvement: a Q-methodological study. International Journal of Production Research, 52(15), 4507-4525.  Abstract. DOI.
Andreu L, Ng I, Maull R, Shadbolt W (2012). Reducing the fear of crime in a community as a complex service system: the case of London Borough of Sutton. European Management Journal, 30(5), 410-417. DOI.
Maull R, Johnston R, Geraldi J (2012). Service Supply Chains: a Customer Perspective. Journal of Supply Chain Management, 48(4)
Smith L, Ng I, Maull R (2012). The three value proposition cycles of equipment-based service. Production Planning and Control, 23(7), 553-570.  Abstract. DOI.
Ng ICL, Parry G, Smith L, Maull RS, Briscoe G (2012). Transitioning from a Goods-Dominant to a Service-Dominant Logic: Visualising the Value Proposition of Rolls Royce. Journal of Service Management, 23(3), 416-439.
Smith L, Maull RS, Ng I (2011). Servitization and Operations Management: a Service Dominant-Logic Approach. International Journal of Operations and Production Management
Williams M, Smart PA, Maull RS (2010). Patient Safety - a casualty of target success. International Journal of Public Sector Management, 23(5)


Batista L, Bourlakis M, Smart P, Maull R (2018). Business Models in the Circular Economy and the Enabling Role of Circular Supply Chains. In  (Ed) Operations Management and Sustainability, Springer Nature, 105-134. DOI.
Godsiff P, Maull R, Davies P (2018). Systems Behaviour and Implications for Service-Dominant Logic. In  (Ed) The SAGE Handbook of Service-Dominant Logic, SAGE Publications, 214-229. DOI.
Ng I, Parry G, Maull R, McFarlane D (2011). Complex Engineering Service Systems: a Grand Challenge. In  (Ed) Complex Engineering Service Systems, Springer Nature, 439-454. DOI.


Brewer S, Godsiff P, Kazantsev N, Maull R (2023). From data sharing to resource efficiency: the role of clubs as institutional arrangements of trustworthiness. International Conference on AI and the Digital Economy (CADE 2023). DOI.
Kazantsev N, Ghernes C, Zwiegelaar J, Maull R, Brown AW, Vorley T (2023). To Share, Curate or Sell: Three Pathways of Using Data in Open Innovation. DOI.
Maull R, Maull W, Brown A (2021). Patterns of adoption of agile tools.  Abstract.
Kewell EJ, Mulligan C, Godsiff P, Maull R (2017). Programmable Money, Digital Gold and the Future of Blockchain:. Categorizing the Affordances and Expectations of a Promising Technology. CADE. University of Warwick, Venice. 1st - 3rd Jun 2017  Abstract.
Maull R, Mulligan C, Godsiff P (2015). Introduction to new economic models of the digital economy Minitrack. DOI.
Maull R, Godsiff P, Mulligan C (2015). Transitioning to the pull economy: the case of the UK railways.  Abstract. DOI.
Maull R, Mulligan CEA (2014). New Economic Models of the Digital Economy. 2014 47th Hawaii International Conference on System Sciences. DOI.
Maull R, Godsiff P, Mulligan CEA (2014). The impact of datafication on service systems.  Abstract. DOI.
Maull R, Godsiff P, Ng I (2013). A systems model of a service organization.  Abstract. DOI.
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