Saeema Ahmed-Kristensen

Saeema Ahmed-Kristensen

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Professor

Saeema was the Head of Design Products and a Chair of Engineering Design at the Royal College of Art. Prior to this, she was Deputy Head and Prof of Design Engineering at the Dyson School of Design Engineering, Imperial College London.

Her role at Imperial included the Head of Global Innovation Design (MA/MSc) programme, which was delivered jointly with the Royal College of Art. She spent thirteen years with the Technical University of Denmark and led the Design Engineering and Innovation section. She completed her PhD in the Engineering Design Centre, University of Cambridge and then held a fellowship with Murray Edwards College.

She has a funding portfolio of £4.6 million, and led two large research projects, Global Product Development, and Growth Opportunities of Danish Small and Medium-sized Enterprises and New Ventures in Emerging Market funded by the Danish Industry Fund (£1.1m). In addition to generating academic knowledge, these led to tools and guides to support Manufacturing Industry. She has held invited keynotes for leading Engineering Design conferences (CIRP, NordDesign, DESIGN), 100 full peer reviewed publications. She has graduated 14 PhDs.

Saeema’s research focuses on design engineering including the impact and integration of digital technologies on: creativity and cognition, data and knowledge structuring, data-driven design process to customise products and quantifying and predicting user experiences. She works closely with a range of industries; complex product, aerospace (Rolls-Royce, BAE Systems); oil (AK MH); consumer (GN Netcom); medical (Novo Nordisk), and across disciplines of psychology, computing and design, for example leading to approaches to auto-index aerospace reports, through an ontology based on design cognition and Natural Language Processing.

Her research was one of the first to use a human-centred approach to structuring and automating indexing of knowledge, and; to develop approaches to quantify user experiences, leading to a data driven-approach to assess comfort in headsets (now embedded within GN Netcom Product development processes and leading to awards for comfort).

She works closely with a range of industries; complex product, aerospace (Rolls-Royce, BAE Systems); oil (AK MH); consumer (GN Netcom); medical (Novo Nordisk), and across disciplines of psychology, computing and design, for example leading to approaches to auto-index aerospace reports, through an ontology based on design cognition and Natural Language Processing.

Publications

Journal articles

Sayuti NAA, Sommer B, Ahmed-Kristensen S (2022). Biomaterials in Everyday Design: Understanding Perceptions of Designers and Non-Designers. Proceedings of the Design Society, 2, 2025-2034. DOI.
Tan X, Ahmed-Kristensen S, Cao J, Zhu Q, Chen W, Nanayakkara T (2021). A Soft Pressure Sensor Skin to Predict Contact Pressure Limit Under Hand Orthosis. IEEE Transactions on Neural Systems and Rehabilitation Engineering, 29, 536-545. DOI.
Tan X, Chen W, Cao J, Ahmed-Kristensen S (2021). A preliminary study to identify data needs for improving fit of hand and wrist orthosis using verbal protocol analysis. Ergonomics, 64(2), 259-272.  Abstract.  Author URL. DOI.
Tan X, Chen W, Cao J, Ahmed-Kristensen S (2020). IDENTIFY CRITICAL DATA DURING PRODUCT CUSTOMISATION – a CASE STUDY OF ORTHOSES FABRICATION. Proceedings of the Design Society DESIGN Conference, 1, 413-422. DOI.
Cash P, Dekoninck E, Ahmed-Kristensen S (2020). Work with the beat: How dynamic patterns in team processes affect shared understanding. Design Studies, 69  Abstract. DOI.
Cramer-Petersen CL, Christensen BT, Ahmed-Kristensen S (2019). Empirically analysing design reasoning patterns: Abductive-deductive reasoning patterns dominate design idea generation. Design Studies, 60, 39-70. DOI.
Taylor TP, Ahmed-Kristensen S (2019). Global product development projects: measuring performance and monitoring the risks. Production Planning & Control, 29(15), 1290-1302. DOI.
Mata MP, Ahmed-Kristensen S, Shea K (2018). Implementation of Design Rules for Perception into a Tool for Three-Dimensional Shape Generation Using a Shape Grammar and a Parametric Model. Journal of Mechanical Design, 141(1)  Abstract. DOI.
Keshwani S, Lenau TA, Ahmed-Kristensen S, Chakrabarti A (2017). Comparing novelty of designs from biological-inspiration with those from brainstorming. Journal of Engineering Design, 28(10-12), 654-680. DOI.
Cash P, Dekoninck EA, Ahmed-Kristensen S (2017). Supporting the development of shared understanding in distributed design teams. Journal of Engineering Design, 28(3), 147-170. DOI.
Søndergaard E, Oehmen J, Ahmed-Kristensen S (2016). Extension of internationalisation models: drivers and processes for the globalisation of product development – a comparison of Danish and Chinese engineering firms. Production Planning & Control, 27(13), 1112-1123. DOI.
Perez Mata M, Ahmed-Kristensen S, Brockhoff PB, Yanagisawa H (2016). Investigating the influence of product perception and geometric features. Research in Engineering Design, 28(3), 357-379. DOI.
Stavrakos S-K, Ahmed-Kristensen S (2016). Methods of 3D data applications to inform design decisions for physical comfort. Work, 55(2), 321-334. DOI.
Stavrakos S-K, Ahmed-Kristensen S, Goldman T (2016). Using archetypes to create user panels for usability studies: Streamlining focus groups and user studies. Applied Ergonomics, 56, 108-116. DOI.
Ahmed-Kristensen S, Vianello G (2014). A model for reusing service knowledge based on an empirical case. Research in Engineering Design, 26(1), 57-76. DOI.
Nadja Lee Hansen Z, Zhang Y, Ahmed‐Kristensen S (2013). Viewing engineering offshoring in a network perspective: addressing and managing risks. Journal of Manufacturing Technology Management, 24(2), 154-173.  Abstract. DOI.
Vianello G, Ahmed-Kristensen S (2012). A comparative study of changes across the lifecycle of complex products in a variant and a customised industry. Journal of Engineering Design, 23(2), 99-117. DOI.
Hansen ZNL, Kristensen SA (2012). Connecting engineering operations to strategic management: a framework for decision making in engineering offshoring. International Journal of Product Development, 17(3/4), 204-204. DOI.
Zhang Y, Ahmed-Kristensen S, Gregory M (2012). Editorial. International Journal of Product Development, 17(3-4), 171-173.
Achiche S, Ahmed-Kristensen S (2011). Genetic fuzzy modeling of user perception of three-dimensional shapes. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 25(1), 93-107.  Abstract. DOI.
Hansen ZNL, Kristensen SA (2011). Global product development: the impact on the product development process and how companies deal with it. International Journal of Product Development, 15(4), 205-205. DOI.
Vianello G, Ahmed S (2011). Transfer of knowledge from the service phase: a case study from the oil industry. Research in Engineering Design, 23(2), 125-139. DOI.

Chapters

Taylor TP, Minshall T, Mortara L, Ahmed-Kristensen S (2017). Engineering Design and Innovation in a Global Context. In Zhang Y, Greogory M (Eds.) Value Creation through Engineering Excellence Building Global Network Capabilities, Springer, 99-127.  Abstract.
Taylor TP, Søndergaard E, Minshall T, Mortara L, Ahmed-Kristensen S (2017). Engineering design and innovation in a global context. In  (Ed) Value Creation through Engineering Excellence: Building Global Network Capabilities, 99-127. DOI.

Conferences

Sayuti NA, Sommer B, Ahmed-Kristensen S (2021). Bio-related Design Genres: a Survey on Familiarity and Potential Applications.  Abstract. DOI.
Lin Z, Sommer B, Ahmed-Kristensen S (2021). IoT Product Pleasurability - Investigating the Pleasurable User Experiences Between Conventional Products and IoT Products Through Watches.  Abstract. DOI.
Ahmed-Kristensen S, Stavrakos SK (2020). Definition of comfort in design and key aspects - a literature review.
Sayuti NAA, Sommer B, Ahmed-Kristensen S (2020). Identifying the Purposes of Biological Materials in Everyday Designs. Author URL.
Boujut JF, Cascini G, Ahmed-Kristensen S, Georgiev GV, Iivari N (2020). Preface.
Ahmad Sayuti NA, Ahmed-Kristensen S (2020). UNDERSTANDING EMOTIONAL RESPONSES AND PERCEPTION WITHIN NEW CREATIVE PRACTICES OF BIOLOGICAL MATERIALS. Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020). DOI.
Blösch-Paidosh A, Ahmed-Kristensen S, Shea K (2019). Evaluating the Potential of Design for Additive Manufacturing Heuristic Cards to Stimulate Novel Product Redesigns. ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 18th - 21st Aug 2019  Abstract. DOI.
Esat R, Ahmed-Kristensen S (2018). CLASSIFICATION OF BIO-DESIGN APPLICATIONS: TOWARDS a DESIGN METHODOLOGY. 15th International Design Conference. DOI.
Marini V, Ahmed-kristensen S (2017). Development and validation of design tool for concept choice on robustness, reliability and safety criteria. Procceedings of the 24th ABCM International Congress of Mechanicl Engineering. DOI.
McKay A, Sammonds G, Ahmed-Kristensen S, Irnazarow A, Robinson M (2017). Using embedded design structures to unravel a complex decision in a product development system.  Abstract.
Cramer-Petersen CL, Ahmed-Kristensen S (2016). Argumentation and reasoning in design: an empirical analysis of the effects of verbal reasoning on idea value in group idea generation.
Soendergaard E, Ahmed-Kristensen S (2016). Developing a support tool for global product development decisions.
Taylor T, Ahmed-Kristensen S (2016). Global product development: KPI selection support.
Perez Mata M, Ahmed-Kristensen S, Shea K (2016). Spatial Grammar for Design Synthesis Targeting Perceptions: Case Study on Beauty. ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 2nd - 5th Aug 2015  Abstract. DOI.
Taylor TP, Ahmed-Kristensen S (2015). A longitudinal study of globally distributed design teams: the impacts on product development.  Abstract.
Lenau TA, Keshwani S, Chakrabarti A, Ahmed-Kristensen S (2015). Biocards and level of abstraction.  Abstract.
Perez Mata M, Ahmed-Kristensen S (2015). Principles for designing for perception.  Abstract.
Li X, Ahmed-Kristensen S (2015). Understand the design requirement in companies.  Abstract.
Søndergaard E, Ahmed-Kristensen S (2014). Decision making in global product development.
Perez Mata M, Ahmed-Kristensen S, Brockhoff PB (2014). Influence of consumer's background on product perception.
Ahmed-Kristensen S, Christensen BT, Lenau T (2014). Naturally original: Stimulating creative design through biological analogies and Random images.
Li X, Ahmed-Kristensen S (2014). Product development in China: Comparison between Danish and Chinese companies.
Taylor TP, Ahmed-Kristensen S (2014). The applicability and coherence of key performance indicators in global product development.
Li X, Zhang Z, Ahmed-Kristensen S (2014). The sources and methods of engineering design requirement.  Abstract. DOI.
Stavrakos K, Ahmed-Kristensen S, Goldman T (2014). Using archetypes to create user panels for usability studies.
Ahmed-Kristensen S, Babar MA (2013). Comparison of Problem Solving from Engineering Design to Software Design. ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 12th - 15th Aug 2012  Abstract. DOI.
Stavrakos KS, Ahmed-Kristensen S (2013). Investigating the role of aesthetics for interaction design.  Abstract.
Pérez Mata M, Ahmed-Kristensen S, Yanagisawa H (2013). Perception of aesthetics in consumer products.  Abstract.
Stavrakos SK, Ahmed-Kristensen S (2012). Assessment of anthropometric methods in headset design.
Hansen ZNL, Ahmed-Kristensen S (2012). Connecting global product development with corporate strategy.
Marini VK, Ahmed-Kristensen S (2012). Decision-making and feedback as FOCI for knowledge-based strategies supporting concept development.
Ahmed-Kristensen S, Stavrakos SK (2012). Definition of comfort in design and key aspects - a literature review.
Hansen ZNL, Ahmed-Kristensen S (2011). Addressing the risks of global product development.  Abstract.
Sudin MN, Ahmed-Kristensen S (2011). Change in requirements during the design process.  Abstract.
Marini VK, Ahmed-Kristensen S, Restrepo J (2011). Influence of design evaluations on decision-making and feedback during concept development.  Abstract.
Jensen OK, Ahmed-Kristensen S, Jensen N (2011). Knowledge management challenges in new business development-Transition of the energy system.  Abstract.
Jensen OK, Ahmed S (2010). Acceptance and Divergence from Engineering Design Procedures Implicating Knowledge Flow. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009  Abstract. DOI.
Marini VK, Restrepo J, Ahmed-Kristensen S (2010). Evaluation of information requirements or reliability methods in engineering design.  Abstract.
Jensen ARV, Ahmed-Kristensen S (2010). Identifying knowledge in decision-making processes: a case study.  Abstract.
Kjeldal-Jensen O, Ahmed-Kristensen S (2010). Informing early-phase technology decisions in paradigmatic innovation.  Abstract.
Vianello G, Ahmed S (2010). Investigating Knowledge Transfer Mechanisms for Oil Rigs. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009  Abstract. DOI.
Achiche S, Ahmed S (2010). Modeling Perception of 3D Forms Using Fuzzy Knowledge Bases. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009  Abstract. DOI.
Hansen ZNL, Ahmed-Kristensen S (2010). The impact on the product development process when offshoring or outsourcing.  Abstract.
Sudin MN, Ahmed-Kristensen S, Andreasen MM (2010). The role of a specification in the design process: a case study.  Abstract.
Hansen ZNL, Hansen MS, Rasmussen LB, Jacobsen P, Ahmed-Kristensen S (2010). The sustainable utilization of human resources in global product development.  Abstract.
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