DIGIT Lab’s recent research on Creativity and AI has sparked widespread media interest, with coverage across Dezeen, Design Week, Diginomica, and The Intersect. The research has been led by Prof Saeema Ahmed-Kristensen, together with Dr Ji Han. This is particularly timely with the ongoing review of the UK Creative Industries Policy and Evidence Centre, although we consider creativity beyond the creative industries.
In Dezeen, the headline reads: “Designers most likely among creatives to believe AI dulls creativity”, highlighting that 81% of designers feel AI undermines originality.
Design Week says that designers are most wary of “soulless” AI creativity, quoting Prof Saeema Ahmed-Kristensen: “AI will not replace creativity, but it can hollow it out if used incorrectly, producing work that feels novel at first but quickly lapses into sameness.”
Diginomica’s “Monday Morning Moan” critiques the “industrialised cynicism” of AI vendors and references DIGIT Lab’s findings to argue for more ethical, human-centred innovation.
Meanwhile, The Intersect’s “The Code Was Always There” places the research in historical context, linking early computational tools like Jacquard looms to today’s AI, and exploring how these technologies shape creative thinking.
This wave of coverage underscores DIGIT Lab’s role in shaping national conversations of data and AI about the future of creativity, technology, and work.
