Digital Transformation in Animal Health: Is its Bark Worse than its Bite?
In the UK we love our pets. And in these troubled times, even more people have turned to them with a reported 3.2 million new pet owners since the start of lockdown. Consumer spending on pets in the UK was over £7.8 Billion in 2020. No surprise, then, that digital devices for monitoring and managing pets, especially dogs, are […]
Delivering impact: Mark Thompson on blending research, policy, and practice

“I’m pretty obsessed with the role that technology can play in safeguarding our public services for future generations…” In this video, Mark Thompson discusses the practicalities, challenges, and benefits of blending roles in research, policy, and practice.
National Digital Conference 2021: Chair’s Blog

On 15 June, I again had the honour of chairing the Digital Leaders National Digital Conference. Whilst preparing my opening remarks, I was struck by the sweep of change that digital leaders have discussed at this event over the past decade and a half. Beginning when ‘digital’ was a relatively new and exciting concept, our […]
Kryptonite: Five Ways You’re Different Than Super(wo)man.
For Mental Health Awareness week, here’s a piece I wrote for Forbes. Super ambitions and super goals make for super pain, so I offer several strategies to cope with the superhuman expectations for ourselves. In my last article, I urged us to commit to changing workplace mental health by reducing stigma. As leaders, I asked […]
Doing More of the Right Things Efficiently
Achieving digital transformation in today’s competitive environment The overwhelming majority of leaders agree that in order to produce better outcomes, organisations need visibility into business planning processes, and software development better linked with business objectives. However, only 62% of the leaders say that they can provide such visibility, and just 54% align their software with […]
Spring Forward: Why Now is the Time to Reassess Your Digital Values
Just a few days ago I had my first Covid vaccination jab. After more than a year of various levels of lockdown, this seems like such a big personal step forward for me and many others. And while there is still a long way to go, it is certainly starting to feel as though we […]
Doing Digital Differently: Learnings on Data, Collective Action, and Social Value

Earlier this month I had the pleasure of chairing the Digital Leaders Third Public Sector Innovation Conference. It was a really interesting day: there was a palpable realisation by us all that something had changed during the pandemic, and that the need to accelerate digital and data-enabled transformation of public services was more universally accepted than […]
Data-driven Design – Not a Game of Chess
The increasing availability of data provides opportunities to improve, optimise and reduce waste in current systems, products and processes. One of my research interests lies in understanding how data can be used to innovate, create, customise, or design products and experiences – as opposed to optimising systems based on available data. Thus, within this context, […]
Considering servitisation beyond manufacturing
By Zena Wood and Phil Godsiff ‘Servitisation’ represents a transformation in an organisation’s business model and a major change in how they earn money, as the organisation moves from a product-based offering to one based around services. Digitally Enhanced Advanced Services (DEAS) are enabled by transformative digital technologies such as Artificial Intelligence (AI), Data Analytics […]
The DIGIT Lab – Delivering Digital Innovation for Growth, Impact and Transformation
I am pleased to announce that from today, 1 March 2021, I will be dedicating a key part of my time to the role of the Director of a new research centre, The DIGIT Lab, bringing new insights into digital transformation. With a focus on Digital Innovation for Growth, Impact, and Transformation, The DIGIT Lab is the […]