Tommaso Tesone interviews Professor Alan Brown on the subject of Customer Centricity.

Tommaso writes: Customer CENTRICITY (CC) is the key to success. Doesn’t matter if you run a Flower shop or a large enterprise… understanding, following and predicting customer needs is what makes the difference between success and permanent failure. I have added to the series an interesting point of view of a Strategy Advisor, Entrepreneur, and Professor in Digital Economy.

Watch the interview