What does data analytics leadership entail?

Scholars have argued that senior managers play a key role in implementing data analytics capabilities and ensuring that the associated benefits are realized. In fact, data analytics leadership by senior managers is considered crucial for ensuring the successful implementation of data-driven initiatives. Yet, there has been some ambiguity regarding what such leadership actually entails. In this study, Dr Wendy Gunther and co-authors unpack this concept by exploring the expected responsibilities and positions of “data analytics leaders”.